What SMEs really ask us.
Answers to the questions business owners ask us about CRM, automation, software and digitalisation. Concrete and free of sales talk.
How quickly should you answer an enquiry?
What research says about response time and the chance of a conversation with a prospect, with practical steps to follow up every enquiry within the hour.
Does an SME need a CRM?
When a CRM pays off for an SME, what it must do at a minimum, why starting too big goes wrong and what setting it up really involves.
Digitalisation in an SME: where do you start?
How a Flemish SME starts with digitalisation: mapping processes, choosing the first task, bringing the team along and what the SME wallet covers.
B2B prospecting in Belgium within the rules of the GDPR
What is allowed in business prospecting by email and phone in Belgium: legitimate interest, impersonal addresses and the Do Not Call Me list.
Automating quotes: from enquiry to signed quote without retyping
How an SME automates quotes with templates, a digital signature and reminders, plus the steps you are better off keeping in your own hands.
Custom software or an existing package?
Decision rules for SMEs torn between custom software and a subscription, with the real costs of both and the role of a prototype and maintenance.